Arthur Zards is an original Internet entrepreneur, having founded an Internet company (XNet Information Systems) even before the web browser existed. He is a self-described TED fanatic, and the founder and curator of TEDxNaperville. Arthur recently founded Experiential Fuse, an experiential agency that focuses on a new approach to culture development and branding. He has over 22 years’ experience in digital marketing, online networks, social communities, and other elements of a digital business. In his spare time he carves Tiki Moai, jumps off cliffs in his paraglider and grills a mean Picanha. He can be found online at and on Twitter (@zards). Arthur first visited with us on Episode 212 - TEDx'ing Naperville Style (published 10/8/2015).